What to do with your Amazing New Branding Photos Once They Are Ready
Maximize Your Branding Photos' Potential
Congratulations on completing your branding photo shoot! You now have an amazing collection of high-quality, professional photos that represent your brand identity. But the question is, what should you do with these amazing images? Here's how to make the most of your new branding photos and ensure that they work hard to elevate your brand.
1. Update Your Website with Fresh Visual Content
The first and most obvious place to start is your website. Incorporate your new branding photos across your site, from the homepage to product pages, to give your online presence a fresh, polished look. Remember, high-quality visuals are crucial for creating a positive user experience, and your new branding photos can help you achieve that.
Tip: Make sure your website is mobile-friendly, and your branding photos are optimized for different screen sizes.
2. Revamp Your Social Media Presence
Your social media channels are the perfect platforms for showcasing your new branding photos. Update your profile pictures and cover photos, and use your new images in your regular social media posts. This will not only improve your brand's visual appeal but also ensure consistency across all platforms.
Tip: Create a social media content calendar to plan how and when to use your branding photos.
3. Enhance Your Email Marketing Campaigns
Inject some life into your email marketing campaigns by incorporating your branding photos. This will make your emails more visually engaging and improve click-through rates. Use the images in your newsletters, promotional emails, and even your email signature.
Tip: Use A/B testing to determine which branding photos resonate best with your audience.
4. Design Eye-Catching Print Materials
Your branding photos aren't limited to digital use. Use them to create stunning print materials such as business cards, brochures, and promotional posters. These materials will help you leave a lasting impression on clients, customers, and partners.
Tip: Work with a professional designer to create cohesive print materials that highlight your branding photos.
5. Create Engaging Blog Content
A picture is worth a thousand words. Enhance your blog content by incorporating your branding photos into your articles. High-quality images make your content more shareable and memorable.
Tip: Use the right image size and format to optimize your blog's load time.
6. Showcase Your Brand in Online Ads
Use your branding photos to create eye-catching online advertisements. Whether you're running Google Ads, Facebook Ads, or Instagram Ads, high-quality visuals can help increase your click-through rate and boost conversions.
Tip: Tailor your ad images to the platform's specifications for best results.
7. Share Behind-the-Scenes Content
People love to see the human side of your business. Share behind-the-scenes content from your branding photo shoot on your social media channels or in a blog post. This helps create a personal connection with your audience and showcases the effort that went into creating your brand image.
Tip: Share stories, anecdotes, and fun facts from your photo shoot to engage your audience.
8. Utilize Canva to Create Custom Graphics with Your Branding Photos
Canva is a user-friendly graphic design tool that can help you create custom graphics incorporating your personal branding photos. With its wide array of templates and easy-to-use design features, you can design social media posts, presentations, flyers, and more with your branding photos.
Tip: Choose Canva templates that align with your brand's visual identity and customize them with your branding photos, colors, and fonts.
Here's how to use Canva with your personal branding photos:
Sign up for a Canva account: If you haven't already, sign up for a free Canva account, or upgrade to Canva Pro for additional features.
Upload your branding photos: Click on the "Uploads" tab on the left sidebar, and then click "Upload Media" to add your branding photos to your Canva library.
Choose a template: Browse through Canva's extensive library of templates to find one that suits your needs. Click on the template to open it in the Canva editor.
Customize the template with your branding photos: To replace the default images with your branding photos, simply drag and drop your uploaded images onto the template. Adjust the size and position of your photos as needed.
Edit text and other design elements: Customize the template further by editing text, changing fonts and colors, and adding your brand's logo. Ensure that your design is consistent with your brand's visual identity.
Download and share your custom graphic: Once you're satisfied with your design, click the "Download" button at the top-right corner of the screen to save your custom graphic. Choose the appropriate file format and quality, and then share your creation on your preferred marketing channels.
By incorporating your personal branding photos into custom graphics using Canva, you can create visually stunning content that highlights your brand identity and sets you apart from your competitors. Don't miss the opportunity to elevate your business through the power of captivating visuals. Schedule your consult with Trina today!
