How long does a branding photoshoot session last?

Typically, our sessions last between 2–3 hours, ensuring we capture a variety of shots that resonate with your brand.

Can I include props or specific themes in my shoot?

Absolutely! We encourage you to bring any props or themes that align with your brand's message.

How soon will I receive my edited photos?

Our turnaround time is usually 10–14 business days. We ensure each photo is meticulously edited to perfection.

What should I wear for my branding photoshoot?

Choosing the right attire is crucial for branding photos. We recommend outfits that reflect your brand's personality and colors. Feel free to bring multiple options, and we can help you select the best ones during the consultation.

Do you offer guidance on posing and expressions during the shoot?

Absolutely! We understand that not everyone is comfortable in front of the camera. Our team will guide you through various poses and expressions to ensure the photos capture your authentic self and resonate with your brand's message.

Can I get both studio and outdoor shots for my branding session?

Yes, we offer both studio and on-location shoots. Depending on your brand's essence and the story you want to convey, we can customize the session to include diverse settings that align with your vision.

Freshen Up Your Brand! Essential Updates for Kansas Business Owners in 2025

Mar 12

Written By Trina Baker

Why It's Important to Update Your Brand

Your brand is the first impression customers have of your business. If it looks old, potential clients may think your services or products are too. In today's fast-paced digital world, businesses with up-to-date branding stand out, attract new customers, and keep current ones engaged.

A simple refresh can increase visibility, boost engagement, and improve customer trust—all of which lead to more sales and long-term growth. And the best part? You don’t need a full rebrand to see results. Small, smart updates can make a big impact.

How a Brand Update Helps Your Business Expand

Refreshing your brand isn't just about looking good—it’s about staying relevant and getting more customers. Here’s how updating your branding can directly impact your success:

More Visibility – Fresh content and updated visuals improve SEO, helping your website appear in more searches.
Higher Engagement – Businesses that refresh their branding and content regularly see up to 30% more engagement on social media.
Better Conversions – A polished, professional brand builds trust, making customers more likely to buy from or work with you.
Stronger Customer Retention – Keeping your brand fresh reassures existing customers that you’re evolving and staying ahead.

Easy Ways to Refresh Your Brand in 2025

You don’t need to overhaul everything at once. Here are some simple ways to refresh your brand and get better results without a full rebrand.

1. Update Your Visuals

If your logo, colors, or design style hasn’t been updated in years, a refresh can make your business feel more modern and professional.

Simplify your logo for a cleaner, more timeless look.
Update brand colors for a fresh, cohesive design.
Invest in professional branding photography to give your website and marketing materials a polished, professional feel.

2. Improve Your Website

Your website is one of the first places potential customers will go—make sure it leaves a great impression.

Ensure it’s mobile-friendly since over 60% of web traffic comes from mobile devices.
Improve loading speed to keep visitors from leaving too soon.
Use clear calls to action (CTAs) like “Book a Consultation” or “Shop Now” to drive conversions.

3. Add Fresh, Engaging Content

Content keeps your brand alive and relevant. Regular updates show customers that you’re active, knowledgeable, and engaged.

Write blog posts that answer common customer questions.
Share behind-the-scenes content to build trust and humanize your brand.
Create short-form videos (Reels, TikToks, or YouTube Shorts) to grab attention quickly.

4. Invest in Branding Photography

High-quality images make a huge difference in how professional and trustworthy your business looks.

Use updated headshots and lifestyle photos to showcase the real people behind your business.
Include action shots of you working, speaking, or interacting with clients.
Keep a consistent look with similar colors, lighting, and style across all photos.

5. Optimize for Local SEO

For Kansas business owners, local visibility is key. You want customers in your area to find you easily.

Update your Google Business Profile with fresh photos, accurate business hours, and customer reviews.
Use location-based keywords like “branding photographer in Lawrence, KS” or “Kansas small business marketing” on your website.
Encourage happy customers to leave Google reviews, which help boost your credibility and rankings.

Monitoring Your Growth

Refreshing your brand is an ongoing process, not a one-time task. To make sure your updates are making an impact:

Track website traffic and engagement to see if more visitors are finding you.
Watch social media insights to measure how new content is performing.
Pay attention to sales and inquiries to see if your branding updates are leading to more business.

If something isn’t working, adjust your approach. Branding is about staying relevant and continuously improving, not making everything perfect overnight.

Conclusions

Refreshing your brand doesn’t mean changing everything—it’s about improving what already works. Whether you update your website, refresh your logo, add new photos, or fine-tune your messaging, small changes can lead to big results.

Kansas business owners who take the time to refresh and refine their brand will stay ahead in 2025. The key is to stay consistent, stay visible, and stay engaged.

Now’s the time to refresh, refocus, and grow your business. Ready to take the next step? Book your FREE consult call with Trina.

Let’s make 2025 your best year yet!

Trina Baker