The Remarkable Benefits Of Personal Brand Photography

If you are like most people you might have seen the term Personal brand photography pop up on blogs and social media. You might be wondering what people are talking about so I thought I would delve into it.

​​Personal brand photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field but it gives your clients and audience a more authentic brand experience. Whether you’re a coach, online entrepreneur, influencer or speaker, beautiful, professional photography can really take your branding to the next level. ​

​​Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical head-shot/portrait session in several ways. With head-shots, the focus is simply you, usually shot from the waist up. Head-shots are incorporated into personal branding sessions, but I don’t stop there. I delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.  The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

These sessions are more customized than a head-shot session, so there are lots of factors to consider including the location(s), outfits, branding colors your brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in depth in the pre-planning stages. I will help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.

​These sessions also differ from my regular sessions in that I include the digital files. You will end up investing more into this type of session than you would with a typical head-shot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.

Is a personal branding session right for you?  How do you know if you need a personal branding session? 
You should consider a personal branding session:

•  If you own any kind of service business.

•  If you are the face of your brand and it is important for people to connect with you. 

•  If you wish to take your business to the next level by stepping up your visual branding.

•  If you want your ads to look fresh, polished and professional.

•  If you are tired of wondering what to post daily on social media. 

I would love the opportunity to assist you with your personal brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will I help you create a visual version of your branding message but I will also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you. 

I look forward to working with you and bringing your vision to life. ​Drop me an email and let's discuss your branding goals.